Rosa Coffee
Rosa is a new flower shop and cafe in central London. Their style can be described as simple and elegant with a hand drawn aspect that brings an “earthy feel” to their brand. The task was to create illustrations that align with their brand and can be used on packaging, tissue paper, and social media.
Role
Art Director
Category
Illustration | Packaging
Social Media
The approach
To match the companies existing brand guidelines, I wanted the illustrations to be simple line drawings with small touches of detail. The dot design was taken from their logo and incorporated into the pattern design for the packaging and tissue paper to help unify and elevate the brand. For social media, additional illustrations of plants were added in along with variations of their logo and branding emphasizing the companies unique positioning as “a green space in the middle of the city where people can relax, have a nice cup of coffee and enjoy the company of nature”.
